Gated eBook
MSP Growth Handbook
A robust how-to guide and reference book for any managed service providers looking to grow their businesses.
Excerpt from MSP Growth Handbook
Long-form Content
ConnectWise Reports Pillar Page
This was a pure SEO play and was our strategy for ranking for a specific keyword. Within 60 days of going live, we were in position 5 in search.
Excerpt from Pillar Page
Blog Posts
50 Goal Ideas for Every Member of Your Team
Consistently one of the top performing posts for BrightGauge.
Why Your Brand Needs an Integrated Marketing Strategy
Blog post for landing page builder Instapage, focused on key elements of an integrated marketing strategy.
Excerpt from Instapage blog post
Podcasts
The TSP Marketing Journey - Value Propositions
A podcast episode I hosted with our SVP of Marketing, discussing value propositions and the jobs-to-be-done theory.
Case Studies
Artex LA
SEO-focused case studies I wrote for a video-production agency with offices in Miami and LA.
BrightGauge
Customer stories showcasing the success partners have found using BrightGauge software.
Excerpt from Artex Case: Ultimate Software
Video Content
Zumba Stories
During my time at Zumba, I flew around the country, meeting instructors and capturing their stories on camera. This initiative was directly responsible for hundreds of instructor training registrations. Here’s one story.